Sony Ericsson Satio

The Sony Ericsson Satio is a metal cased smartphone, announced by Sony Ericsson at the Mobile World Congress in Barcelona, Spain on the 15th of February 2009 as the Idou (pronounced "I do"). It is scheduled to be released on September 28th 2009 with its 3 colour schemes: Black, Silver and Bordeaux (Red).
The focus of the phone is the high quality playback of music and video, as well as photography. It will be the first phone in the world to have a 12-megapixel camera . This is located on the back of the phone, behind a slider and features a xenon flash. On the side of the phone, there is a shutter button, and a button which allows you to switch between still and video modes. Next to this is a rocker switch for zooming in and out. Also on this side is a button for playback of photos or video. The other side of the phone has a sliding lock button and a covered slot for a MicroSD card.
The front of the camera is dominated by a 3.5-inch, 16:9 ratio 360x640 resistive touchscreen. There is also a front facing camera for video calling. At the bottom of the touchscreen are three small buttons: green (left), white (centre), and red (right).
In terms of software, Satio uses an Symbian Foundation operating system based on the Symbian/S60 platforms. It will use the PlayNow service, Sony Ericsson's mobile content platform, and is part of the company's new Entertainment Unlimited service. In terms of connectivity, it is Wi-Fi-enabled and has a GPS chip for navigation and location-based services. It will also support full Flash for video playback.

Sony Ericsson XPERIA X1

The XPERIA X1 is a high-end smartphone from Sony Ericsson, manufactured by HTC Corporation, and is the first in the manufacturer's Xperia series. The X1 was first presented at the 2008 Mobile World Congress

Sony Ericsson W810

The W810 (available as the W810i and W810c) is a camera phone produced by Sony Ericsson and the successor of the W800

Sony Ericsson W595

The Sony Ericsson W595 is a Walkman phone, and is the successor to the Sony Ericsson W580

Sony Ericsson K510

The K510 is a mobile telephone manufactured by Sony Ericsson. The model's features are a 262,144-colour TFT LCD screen (at a 128x160 pixel resolution), 28 megabytes of shared memory, a 1.3 megapixel camera, RSS feed reader, 3D graphics capabilities, loudspeaker, MP3 and AAC audio playback, 3GP video recording and playback, Bluetooth and an infrared communications port (IrDA). The K510i model is available in three colour themes, midnight black , polished purple and seductive red

mobi and mobile internet

Ericsson was instrumental, as an official backer, in the launch of the .mobi top level domain created specifically for the mobile internet. Since the launch of .mobi in September 2006, Ericsson has launched Ericsson.mobi, its mobile portal, and SonyEricsson.mobi, the mobile portal of Sony Ericsson. Additionally, Ericsson hosts a developer program called Ericsson Developer Connection, designed to encourage fast development of applications and services. Ericsson also has an open innovation initiative for beta applications and beta API's & tools called Ericsson Labs.

Success with Cyber-shot

Sony Ericsson have also had great success with their Cyber-shot brand. It was launched in 2005 by the K750 which was one of the most popular Sony Ericsson phones. The reason was that it had Memory Card capability, which was very novel then. The Cyber-shot became very popular very quickly, because unlike Walkman, which had a very good media package and a poor camera, it had a decent media viewing and good cameras.
In 2007 their first 5-Megapixel camera phone, the K850 was announced, followed in 2008 by the C905, the world's first 8-Megapixel phone. At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel phone, named Satio on 28 May 2009

Troubles in Ericsson's mobile phone business

In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish a US presence and brand recognition.
Ericsson had decided to source on chips for its phones from a single source, a Philips facility in New Mexico. In March 2000, a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as both production of current models and the launch of new ones was held up.
Ericsson, which had been in the cellular phone market for decades and was the world no. 3 cellular telephone handset maker was struggling with huge losses in spite of booming sales since 2000 due to this fire and its inability to produce cheaper phones like its competitor Nokia
. To curtail the losses, it was thinking of outsourcing production to Asian companies that can produce the handset for lower costs.

Recent performance

While Sony Ericsson has been enjoying strong growth recently, its South Korean rival LG Electronics overtook it in Q1 2008 due to the company's profits falling significantly by 43% to €133 million (approx. US$ 179.6697 million , sales falling by 8% and market share dropping from 9.4% to 7.9%, despite favourable conditions that the handset market was expected to grow by 10% in 2008. Sony Ericsson announced another profit warning in June 2008 and saw net profit crash by 97% in Q2 2008, announcing that it would cut 2,000 jobs, leading to wide fear that Sony Ericsson is on the verge of decline along with its struggling rival, Motorola. In Q3 the profits were much on the same level, however November and December saw increased profits along with new models being released such as the C905 being one of the top sellers across the United Kingdom.
Sony Ericsson has, as of July 18, 2008, approximately 9,400 employees and 2,500 contractors worldwide. Hideki Komiyama is the president of the company and has been since November 1, 2007 when he replaced Miles Flint. The Corporate Executive Vice President is Anders Runevad.

Sony Ericsson

Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones.
The company's global management is based in Hammersmith, London, and it has research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan and the United Kingdom. By 2008, it was the fifth-largest mobile phone manufacturer in the world after Nokia, Samsung, LG and Motorola. The sales of products largely increased due to the launch of the Walkman and Cyber-shot series.